Valannia runs an incentives hub called Shadow Veil, a quest-based airdrop platform where participants earn 'Runes of Ascension' through social quests ('Echoes') and gameplay/NFT-holder quests ('Veilbound'). Runes accumulate on a public leaderboard with referral tracking, and are intended to be converted into the ecosystem token $VALAN following the token generation event.
Beyond Shadow Veil, the project has hosted periodic in-game campaigns that reward additional Runes and creator competitions that allocate a portion of token supply to top contributors. A token whitelist has been announced via the indie.fun launchpad, while final claim mechanics and dates are communicated through official channels.